JVH Gaming | From strategic ambition to shared ownership

Background

JVH Gaming had ambitious international growth plans, for both physical venues and online activities. To realise these ambitions, a shared strategic direction was needed, along with clarity about the contribution of the different parts of the organisation. Not only the content of the strategy mattered, but also the way in which the board and management jointly take responsibility for execution.

Approach

DEPLOY facilitated strategic working sessions with the board and management. Starting from a joint SWOT analysis, the main ambitions and strategic choices were discussed and, using OGSM, translated into objectives, strategies and concrete actions.

Alongside the content, there was explicit attention to the role of leadership. How do you create ownership, effective collaboration and a way of steering that helps actually realise the strategy?

Using the principle Right, Working, Landing, we looked at the quality of the strategy, the feasibility of the approach and the commitment needed to make the change succeed.

Result

The programme contributed to a shared strategic course, with more clarity about goals, responsibilities and the translation into execution. It also created a basis for further elaboration in departmental annual plans and a suitable rhythm for progress and decision-making.

The work was not only about a strategic plan, but also about the shared ownership needed to realise the ambitions.